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In the last edition, we focused on a shift that will matter more than most teams realize: AI-generated images can now render clean, believable text, which means one of the easiest visual checks people relied on is no longer reliable. The bigger point was not just that image quality improved. It was that trust just got harder to assess, and the gap between what looks right and what is right is narrowing fast. If you missed it, you can read the previous edition here.
That same kind of shift shows up in brand growth too.
Once every category starts looking crowded, the advantage usually stops coming from just showing up. It comes from how clearly a brand can test, learn, and improve while everyone else is still blending together.
That is why today’s sponsor felt worth featuring.
Today’s partner: Roku
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Why It Matters
A lot of teams still assume growth comes from doing more. More content, more spend, more noise.
But once a market gets crowded, the edge usually comes from sharper execution. That was the thread in the last edition too. When the old shortcuts stop working, the teams that adapt faster tend to pull ahead. In this case, better testing and clearer optimization made the difference.
AI Super Simplified Team
P.S. The same idea applies inside the business too. Once a team starts growing, weak people systems create drag fast. If you’re rolling out your first HR tool, this guide is a useful place to start.
Your first HR system, implemented right
Rolling out your first HR tool? Get a step-by-step guide to avoid common mistakes, drive adoption, and build a scalable HR foundation.